About
Satsawat Natakarnkitkul
Data & AI Leader, based in Thailand. Fifteen years across banking, telecom, retail, energy and government — hands-on architecture at one end and the boardroom business case at the other. I write as a practitioner, not a marketer.
Both halves of the job
I have built the architecture and I have sat in the room where the money was approved. Then I ran the benchmark myself and published the result even when it was inconvenient.
- 15+Years in data & AI
- $30M+AI value realised
The years run across government, banking, telecom and energy. The second figure is one I have defended to the people who sign for it.
Where the fifteen years went
Most recent first. A bank, a telecom, a petrochemical, a hyperscaler and a consultancy — which is why the advice is not shaped like any single one of them.
- True Corporation Vice President, Data & AI Advisor
- Amazon Web Services Data & AI Solutions Lead, ASEAN
- Beryl8 Plus Head of Data Science, Thailand
- True Digital Group Head of Segmentation Analytics
- Siam Commercial Bank Lead Data Scientist
- PTT Global Chemical Senior Data Scientist
- Knowesis Senior Data Scientist
- DTAC Senior Manager, Data Scientist
- Accenture Thailand Analytic Consultant
- IBM Global Business Services, Thailand Package Solution Consultant
- Digital Alchemy, Thailand Business Analyst, then Team Lead
Two customers cannot be named, so only the sector and the scale are claimed for them — a national postal operator serving 7M+ users, and a national super-app platform. The work that is public is on the work page, under someone else’s masthead.
Education, and the practical details
- M.Sc. International Management University of Exeter, United Kingdom
- B.Eng. Computer Engineering King Mongkut’s University of Technology Thonburi, Thailand
- Thailand, GMT+7 On site worldwide
- Thai, English Native, fluent
Speaking
Three sessions in 2026, all delivered rather than offered.
June 2026
The AWS AI portfolio: AI/ML, generative AI and agentic AI
Bluebik × AWS — AWS Tech Update Series: Building Intelligent Agentic AI for Government
For government executives and agency representatives. One of four speakers.
April 2026
Accelerating Public Sector AI
DEPA Thailand
AI sovereignty, AI infrastructure and what the foundation you build today allows later.
March 2026
Transform Thai Education with Agentic AI
AWS AI for Education Executive (#AIEduDay)
Thirty minutes and live demos: assistants to agents to agentic systems.
Working together
Three ways to work together — a workshop, a fixed engagement, or a monthly retainer. The terms are published, including what I will not take on.